ITE HCMC 2017, themed ‘Your Gateway to Tourism in Asia’, continues to be one of the most important and established international travel events in Vietnam and the region, further promoting Vietnam’s tourism and enhancing the development of the tourism industry regionally and globally.
The International Travel Expo, Ho Chi Minh City (ITE HCMC) 2017, returns for the 13th time as the largest and most established annual international travel trade event in the Mekong sub-region. ITE HCMC 2017 continues to grow from strength to strength on the scale of the expo and the quality of participants, delivering the hospitality of Vietnam’s destinations and Ho Chi Minh City.
Endorsed by the Ministry of Culture, Sports & Tourism, Vietnam, and the Ho Chi Minh City People’s Committee, the 13th ITE HCMC will be held from 7th to 9th September at the Saigon Exhibition & Convention Centre (SECC), Ho Chi Minh City, Vietnam. Organised by the Vietnam National Administration of Tourism (VNAT); Ho Chi Minh City Department of Tourism; Informa Exhibitions Pte Ltd; and the Vietnam Trade Fair & Advertising Joint Stock (VINEXAD), ITE HCMC 2017, themed ‘Your Gateway to Tourism in Asia’, provides a platform for the international and local travel businesses to keep up with the travel trends, get updated on tourism products and services, establish connections with new business partners, further boosting the tourism potential of the country and the ASEAN region.
Mr Bui Ta Hoang Vu, Director of the Ho Chi Minh City Department of Tourism, and Chairman of the Organising Committee, says: “ITE HCMC 2017, themed ‘Your Gateway to Tourism in Asia’, is celebrated with the 50th Anniversary of the Association of Southeast Asian Nations (ASEAN). ASEAN is a highly integrated and dynamic political – economic organisation, enhancing connectivity and cooperation among the country members in all sectors, and tourism is one of the most important areas of cooperation.”
Delivering products that enhance the tourism competitiveness of Vietnam and Ho Chi Minh City is at the heart of ITE HCMC this year. With that in mind, the ITE HCMC Organising Committee has dedicated to improving the quality and content of event, bringing new and exciting activities for the participants, some of which including exclusive buyer-seller online pre-appointment system, a destination visitor survey programme, specialised international seminars, Travel Fun Fair Day, special travel discounts and promotions, and other cultural musical performances, catering not only for the international and regional buyers, sellers, travel trade experts and media partners but also the public. These wide range of activities are customised to keep the event attendees updated with the current news and trends of the Travel & Tourism industry.
INCREASED ACTIVE PARTICIPATION FROM INTERNATIONAL AND LOCAL MARKETS – AN EFFECTIVE INTERNATIONAL MARKETING CHANNEL
With a plan to create more opportunities for international and local businesses to promote their tourism products and bring the businesses together, the ITE HCMC 2017 Organising Committee has invested to expand the total area of exhibitions of scale, with an increase of 15 per cent as compared to 2016, for the 300 exhibition booths. The expo attracts a wide range of international and local travel companies from 25 countries.
This year sees the strong continued participation of international promotion agencies such as the Indian Tourism; Japan National Tourism Organization (JNTO); Korea Tourism Organization (KTO); Kyushu Tourism Promotion Organization (KTPO); Ministry of Information, Culture and Tourism, Lao PDR; Ministry of Tourism of Cambodia; Penang Global Tourism (PGT); Taiwan Tourism; Tokyo Convention & Visitors Bureau (TCVB); Tourism Authority of Thailand; Tourism Promotion Organization for Asia Pacific Cities (TPO); Turkish Embassy Tourism and Information Office; the Union of Myanmar Travel Association (UMTA); and the Wuhan Tourism Development & Investment Group Swan International Travel Service (China).
ITE HCMC this year also attracts a number of international tourism enterprises seeking business and cooperation opportunities in the Vietnamese market such as the Tour Diamond Company – Myanmar, Prince Hotel – Japan, Traveltek Travel Company – Australia, Plumeria Resort – Maldives, Kansai Airports – Japan, Aeroflot Russia Airlines – Russia, Resorts World Sentosa – Singapore, Daegu – Korea, and Japan Excellent Health Organization – Japan.
Not only the international tourism promotion agencies and businesses will participate in this year’s event, ITE HCMC 2017 also attracts hundreds of travel companies, large resort hotels, as well as small and medium enterprises from Ho Chi Minh City and other 30 provinces and cities in the country.
HIGH PRIORITY ON THE ANNUAL HOSTED BUYERS & MEDIA PROGRAMME
Across the region, ITE HCMC also serves as an international travel hub where professionals network and conduct businesses. The annual Hosted Buyers and Hosted Media Programmes are the two areas of the most importance at ITE HCMC, again highlighting and reaffirming ITE HCMC as the prime international trade travel event for regional and international businesses.
ITE HCMC 2017 has attracted professionals and representatives from more than 700 international travel companies. The Organising Committee and Advisory Board of the Hosted Buyers Programme have invited up to 300 international buyers from 40 countries and territories, especially from the key markets of Vietnam such as the U.S., the U.K., France, Italy, Germany, China, Japan, ASEAN, India, Taiwan, Uzbekistan, Kazakhstan, and some other new markets such as Iran, Iraq, South Africa, and Nepal.
Alongside the Hosted Buyer Programme, the event will also host 40 international media from prominent travel, lifestyle, tourism, and broadcast platforms, as well as award-winning travel bloggers and digital influencers with a strong following on social media from the U.K., France, the Netherlands, Germany, Hong Kong, India, New Zealand, Thailand, Taiwan, the U.S., Korea, China, Australia, the U.A.E, Turkey, Singapore, Norway, Japan and the Philippines.
The hosted buyers and media will be engaged in the Destination Visitor Survey Programme to different major travel destinations in Ho Chi Minh City such as Can Gio, Mekong – Delta – Can Tho, Da Lat – Ninh Thuan, Phan Thiet – Binh Thuan, Phu Yen and Ha Long. The hosted buyers and media will also attend the exclusive Tourism Promotion Exhibition Programme and Seminars on Introducing Key and Potential Travel Destinations in 2017, and on Developing MICE Tourism in Ho Chi Minh City, presented by leading international speakers. These customised programmes are designed to provide a unique networking and insights exchanging platform for domestic and international businesses.
EVENT DETAILS & PRE-REGISTRATION
♦ Dates &Time:
7th September (Trade Visitors): 8am – 5pm
8th September (Trade Visitors): 9am – 5pm
9th September (Public & Visitors): 9am – 5pm
♦ Venue: Saigon Exhibition & Convention Centre (SECC)
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